So you’ve made some TikToks, and maybe they’re getting views but not a lot of interaction. Getting real engagement—likes, comments, shares—is what really takes your videos from “just scrolling” to “this is interesting!” And it doesn’t always happen on its own. Fortunately, getting solid engagement on TikTok takes a little strategy, but with a few key moves, you can set your content up to connect with viewers in a way that makes them want to interact.
And here are 3 to start.
Know Your Audience and Post What They Love
The first trick to high engagement is knowing who’s watching. TikTok has everything from teens to professionals, so think about who you’re trying to reach. Are you speaking to Gen Z with the latest trends, or is it more of a career-minded audience looking for quick business tips? The clearer you get, the easier it is to create content they’ll love.
A great way to get specific is by watching what’s already working in your space. Look for the styles, music, and hashtags popular in your niche. For example, if you’re posting travel tips, use hashtags like #Wanderlust or #TravelHacks, and set your videos to upbeat, catchy music. People connect with what feels relatable, so this can really help increase your engagement.
Use TikTok’s Built-in Tools: Effects, Music, and Hashtags
Speaking of hashtags, TikTok’s creative tools are your friends here. Try effects like transitions, green screens, or slow-mo to give your content that extra pop. These features keep viewers watching longer, which boosts engagement.
Music is huge too. TikTok’s sound library is full of trending tracks, so choose songs that match and help your video get discovered. And don’t skip out on hashtags! Add a mix of trending hashtags and ones specific to your niche. For example, a food creator might use #RecipeOfTheDay and #QuickMeals to reach more people who’ll love their content.
Make Your Call-to-Action Feel Natural
One of the best ways to boost engagement is to just ask for it—casually. If you’re a police association, for example, you might end your video with something like, “Double-tap if you support your local officers!” or “Comment your thoughts on community safety below!” The key is to make it feel genuine and connected to your content so viewers feel invited, not pressured, to engage.
CTAs (calls-to-action) can also build community. You can ask for feedback, invite people to share their experiences, or even ask them to try something and tag you. This keeps the conversation going and gives people more reason to interact with your content.
With these 3 simple steps, you can start getting way more engagement on your TikTok videos. Really, when you know your audience, make the most of TikTok’s creative tools, and use CTAs that feel authentc it’s easier to build a more active and loyal audience.
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