While once upon a time people might have thought of social media as nothing more than a way to share photos of your food or keep in touch with school friends, social media has now become a legitimate way to catapult your business and reach new audiences.
It’s a way to engage your customers and build brand awareness in a personalized way that talks to people on an individual level. However, creating a profile and posting a few photos isn’t enough. If you hope for your social media efforts to pay off you’ll need to know the right strategies.
To help, here are some of the best tips to help maximize the potential of social media to market your business.
Choose the Right Platform
Not all social media platforms are suited for every business. If you’re selling purses, somewhere like Instagram is probably going to be the best place since it’s very visual, whereas if you’re promoting window installation services, then somewhere like Facebook is probably the best audience.
Research where your target audience is and determine which platforms they use the most. Consider what kind of content you’re going to post, whether it’s visual or chunks of text, and decide whether the best place for it is— LinkedIn, Twitter, Pinterest, Facebook, or Instagram. Don’t be afraid to experiment with a few different ones and see what works best for your audience!
Create Engaging Content
Perhaps the most important aspect of making sure that social media works for your marketing purposes is creating content that is engaging and interesting. The key to building loyalty is offering something that resonates with your audience and makes them feel like what you post can help them in their daily lives.
In other words, don’t just post sales pitches, as this is an old and tired way to talk to your audience. Instead, spark up a conversation, and encourage your followers to interact. This won’t just lead to increased loyalty from your audience, but also give you more visibility.
Engage
Remember, in addition to your audience engaging with you, you should also engage with them. If someone comments on your post or post on your page, comment like and get a conversation going! When you can make your clients feel like they are building a relationship with you as a person rather than simply a business, you’ll find that it’s much more effective long term.
The same old methods don’t work anymore, and people can tell when you’re not engaged. Talk to your audience as you would an old friend and you’ll make them feel special and valued as a customer. Not to mention, when you engage more with your audience this will encourage further interaction with your audience because social media algorithms recognize that you interact.
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Usama