Whether you’re looking for a new hair stylist or a renovation service for your apartment, social media can be a goldmine for recommendations. Really, you can tap into real-time opinions, experiences, and suggestions from people you know—or even total strangers who’ve been in your shoes.
Here are 3 simple ways to use social media to get great recommendations for anything you need.
Ask Your Network Directly
One of the easiest ways to get recommendations on social media is to simply ask your friends, family, and followers. A quick post saying, “Looking for a great dentist in [your city]—any recommendations?” can bring in a flood of responses.
They’ll often give you honest feedback based on their personal experiences. Plus, if someone raves about a particular service, you can follow up with them to ask more questions. Facebook and Instagram Stories also work well for this. Adding a poll or a question sticker lets people drop their recommendations quickly. And if you’re in local Facebook groups, posting there can get you even more options from people who live in your area.
Check Reviews and Comments on Business Pages
Businesses know that social media is a powerful tool, so most of them have profiles on platforms like Facebook, Instagram, and TikTok. But instead of just looking at their posts, get into the comments and reviews section. Like:
- Facebook Reviews: Many businesses allow customers to leave reviews directly on their page. These often include detailed experiences, so you can see if a company has consistent positive feedback or recurring complaints.
- Instagram & TikTok Comments: If a business posts a video showcasing their work, check the comments. Happy customers often chime in, and sometimes you’ll find people sharing their real opinions—both good and bad.
- Tagged Posts: On Instagram, you can look at a business’s tagged posts to see what real customers have posted about them. This is a great way to find unfiltered feedback beyond their polished marketing posts.
Join Community and Niche Groups
If you’re not already in a few community groups on Facebook or Reddit, now’s the time to join. These groups are filled with people who love sharing recommendations and reviews.
For example:
- Local Facebook Groups: Need a plumber? A good brunch spot? Local groups are full of people eager to share their experiences.
- Reddit Communities: Subreddits like r/[YourCity] or industry-specific ones (like r/DIY for home improvement) are great places to find firsthand recommendations.
- Special Interest Groups: If you’re looking for something niche—like the best cruelty-free makeup or a great mechanic for classic cars—there’s probably a group for that.
Social media has turned into the modern-day word-of-mouth recommendation system. Whether you’re asking friends, reading reviews, or joining specialized groups, there are plenty of ways to find great, actually helpful suggestions.
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